As a business owner or marketing director, you are constantly making critical decisions about resource allocation. One of the most frequent—and important—questions that lands on your desk is undoubtedly, “How much should we spend on Google Ads?” It’s a question without a simple, one-size-fits-all answer. The truth is, the right budget is not a number you pull from a hat; it’s a strategic calculation based on your goals, your industry, and the competitive digital marketplace.

Imagine your ideal customer is searching for your exact service at this very moment. Are they finding you, or are they finding your competitor? This is the power and the urgency of advertising on Google. This guide will demystify the process of setting a Google Ads budget. We’ll explore how the platform works, what drives costs, and how to manage your spending effectively. Most importantly, we’ll explain why partnering with an expert PPC agency is the surest way to turn your advertising dollars into tangible leads and revenue.

Does Google Ads Work? | The Short Answer is Yes

Let’s tell a quick story. A local Dallas-based home renovation company was struggling to stand out. They had a great team and a portfolio of beautiful work, but their phone wasn’t ringing enough. They decided to invest in Google Ads. They started small, targeting specific keywords like “kitchen remodel Dallas.” Almost immediately, they saw a difference. Website traffic from local homeowners spiked. Inquiry forms started coming in. Within three months, they had landed two major renovation projects directly attributable to their ad campaigns.

This story isn’t unique. For businesses of all sizes, Google Ads is a powerful engine for growth. Why? Because it connects you with potential customers at the exact moment they have a need. Unlike social media ads that interrupt a user’s feed, search ads appear as a solution to a problem someone is actively trying to solve. This intent-driven advertising is incredibly effective and is the core reason why millions of businesses continue to invest in the platform.

How Much Does Google Ads Cost | Unpacking the Variables

So if it works, what’s the price of admission? Answering the question, “How much does Google Ads cost?” requires understanding its auction-based system. Every time a user types a query, Google runs a lightning-fast auction to decide which ads to show. Your ad’s position and its cost-per-click (CPC) are determined by two key factors: your maximum bid and your Quality Score.

What is Google Ads’ Quality Score? It’s Google’s rating of the quality and relevance of your keywords, ad copy, and landing pages. A higher Quality Score means Google sees your ad as more relevant to the user, rewarding you with better ad positions at a lower cost.

Several factors influence how much do Google Ads cost for your specific business:

• Industry Competition: A lawyer in Dallas bidding on “personal injury attorney” will pay significantly more per click than a local bakery bidding on “custom birthday cakes.” High-value services naturally attract more competition, driving up bid prices.
• Keywords Targeted: Broad keywords like “shoes” are more competitive (and expensive) than long-tail keywords like “women’s waterproof running shoes size 8.”
• Geographic Targeting: Targeting a dense metropolitan area like Dallas-Fort Worth will have different cost implications than targeting a smaller town.
• Ad Quality & Relevance: As mentioned, a high Quality Score is your best tool for managing costs. A professional PPC marketing agency excels at optimizing this score.

Budgeting for Small vs. Large Businesses

A small local business might start with a budget of $1,000 to $2,500 per month to make a meaningful impact in their service area. This allows for enough data collection to begin optimizing campaigns for performance.

A large enterprise or a national e-commerce store, on the other hand, might spend anywhere from $10,000 to over $100,000 per month. Their budget needs to be substantial enough to compete on a national scale across hundreds or thousands of keywords and product lines.

Manage Your Google Ads Budget | Tips From Forecasting to Optimization

Managing your ad spend effectively is an ongoing process of testing, learning, and refining. It’s not a “set it and forget it” activity. Here are a few essential tips for maximizing your budget:

1. Start with Clear Goals: What do you want to achieve? Is it website traffic, lead form submissions, or online sales? Your goal will dictate your campaign type and bidding strategy.
2. Conduct Thorough Keyword Research: Use tools like Google’s Keyword Planner to understand search volumes and estimated CPCs for your target keywords. Focus on a mix of broad and long-tail keywords to balance reach and cost-effectiveness.
3. Use Negative Keywords: Just as important as telling Google which keywords to target is telling it which ones to avoid. A roofer, for example, would want to add “jobs” and “free” as negative keywords to avoid paying for clicks from job seekers or people looking for DIY advice.
4. Optimize Your Landing Pages: Your ad is only half the battle. If a user clicks through to a slow, confusing, or irrelevant landing page, you’ve wasted your money. Your landing page must align with the promise of your ad and have a clear call-to-action.
5. Track Everything: Implement conversion tracking from day one. This is the only way to know which keywords and ads are driving actual business results, allowing you to shift your budget toward what works and away from what doesn’t.

Forecasting future budgets involves analyzing this historical performance data. An experienced PPC professional can look at your conversion rates, cost-per-conversion, and market trends to project how much you need to spend to hit future lead or revenue targets.

Power Your Business With Google Ads | The Dallas SEO Dogs Difference

Determining your Google Ads budget is a crucial strategic decision. It’s not about finding a magic number but about understanding the variables at play and committing to a process of continuous, data-driven optimization. While the platform offers immense potential, realizing that potential requires expertise, time, and strategic insight. By partnering with a dedicated PPC marketing agency like Dallas SEO Dogs, you can be confident that your advertising budget is not just an expense but a strategic investment in the growth of your business.

Navigating the complexities of Google Ads — from the initial budget-setting to ongoing optimization and adapting to future trends like AI-driven campaigns and privacy shifts—is a full-time job. As a business owner or marketing director, your focus should be on running your business, not on becoming a PPC expert.

This is where Dallas SEO Dogs comes in. As a premier PPC Agency, we live and breathe pay-per-click advertising. Our team of certified professionals has a deep understanding of the Dallas market and a proven track record of creating effective strategies that drive results. We don’t just manage your spend; we become your strategic partner, dedicated to maximizing your return on investment. We handle the keyword research, ad creation, bid management, and constant performance analysis required to build a powerful lead-generation engine for your business.

We take the guesswork out of the question, “How much should I spend?” by providing data-driven recommendations and transparent reporting that shows you exactly how your investment is performing.

Are you ready to stop guessing and start getting real results from your Google Ads investment? Contact the experts at Dallas SEO Dogs today. Let’s build a powerful PPC strategy that drives qualified leads and grows your business.

Frequently Asked Questions

Q. What is Google Ads in simple terms?

What is Google Ads? It is an online advertising platform where businesses pay to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Q. Is there a minimum amount I have to spend on Google Ads?

No, Google Ads does not require a minimum spend. You have complete control over your budget and can set a daily cap to manage costs. However, a budget needs to be significant enough to generate enough data for optimization, which is why working with a PPC Agency to determine a realistic starting point is highly recommended.

Q. How long does it take to see results from Google Ads?

You can start seeing traffic from Google Ads almost immediately after your campaigns are launched. However, seeing a consistent flow of leads and achieving a strong return on investment typically takes 2-3 months of strategic testing, data analysis, and campaign optimization by a professional PPC marketing agency.

The post How Much Should I Spend on Google Ads? appeared first on Dallas SEO Dogs.

Enter programmatic advertising, a term that buzzes around marketing meetings but often remains shrouded in a bit of mystery. It represents a seismic shift in how digital ad space is bought and sold, leveraging technology to automate the process with incredible speed and precision.

But what is programmatic advertising, really? And more importantly for marketing directors and business owners aiming for efficiency and impact, how does programmatic advertising work? Understanding this technology is no longer optional — it’s fundamental to crafting competitive digital strategies. 

As a leading digital marketing company, we’re here to demystify programmatic advertising, explain its mechanics, explore its benefits and challenges, and show you how partnering with the right digital marketing agency can unlock its full potential for your business.

What Is Programmatic Advertising?

At its core, programmatic advertising uses software and algorithms to automate the buying, placement, and optimization of digital advertising in real-time. This replaces traditional human negotiation and insertion orders. Think of it like automating the stock market, but for ad impressions. Instead of lengthy back-and-forth discussions about placements and pricing, machines handle the transactions in milliseconds.

So what issue is Programmatic Advertising solving? It tackles the inefficiency and scalability issues of manual ad buying. In the traditional model, ad buyers would negotiate directly with publishers to place ads on specific websites. This process was slow, limited in scope, and often lacked precise targeting capabilities. 

Programmatic Advertising flips this model. 

It allows advertisers to bid on individual ad impressions across a vast network of websites, apps, and other digital properties, specifically targeting users based on data like demographics, Browse behavior, interests, location, and more. This technology isn’t just limited to banner ads; it encompasses video, mobile, native, social media, and even connected TV (CTV) advertising formats. It represents a smarter, data-driven approach to digital ad spending.

How Does Programmatic Advertising Work

Understanding how programmatic advertising works involves grasping the interaction between several key platforms operating behind the scenes at lightning speed. 

Imagine a user visits a website or opens an app that displays ads. In the tiny fraction of a second it takes the page to load, a complex auction occurs. Here’s a simplified breakdown of the process, often referred to as Real-Time Bidding (RTB), which is the most common type of Programmatic Advertising:

1. User Arrives: You click on a link and start loading a webpage with ad space available.
2. Ad Request: The publisher’s website sends out a signal containing information about the available ad space and anonymized data about you (the visitor – perhaps your general location, device type, and Browse interests derived from cookies or other identifiers). This signal goes to a Supply-Side Platform (SSP).
3. SSP and Ad Exchange: The SSP analyzes the request and makes this ad impression available on an Ad Exchange – a digital marketplace connecting publishers selling inventory with advertisers looking to buy it.
4. DSP Analysis: On the other side, advertisers (or their digital marketing agency) use a Demand-Side Platform (DSP). The DSP receives the information about the available impression and the user profile from the Ad Exchange.
5. Real-Time Bidding: The DSP checks this information against the advertiser’s campaign settings (target audience, budget, bid strategy). If the user profile matches the target criteria, the DSP automatically places a bid for that specific ad impression on the Ad Exchange. Multiple DSPs representing different advertisers might bid simultaneously.
6. Auction Winner: The Ad Exchange instantly evaluates all bids. The highest bidder wins the auction.
7. Ad Served: The winning advertiser’s ad creative is fetched by the Ad Exchange/SSP and delivered back to the user’s browser, displaying on the publisher’s webpage.

The incredible part? This entire auction process all happens in the roughly 100-200 milliseconds it takes for the webpage to load. Data Management Platforms (DMPs) also play a role by collecting, organizing, and activating large sets of audience data (first-party, second-party, and third-party) to inform targeting decisions within the DSP, making programmatic advertising even more precise.

Pros and Cons of Programmatic Advertising

Like any powerful technology, programmatic advertising comes with significant advantages but also potential drawbacks that need careful management.

Pros

• Efficiency: Automation drastically reduces the manual labor involved in ad buying, freeing up time for strategy and analysis.
• Reach and Scale: Access to a massive pool of ad inventory across millions of websites and apps globally.
• Precise Targeting: Sophisticated audience segmentation based on demographics, behavior, context, location, device, and more. Programmatic Advertising excels here.
• Real-Time Optimization: Campaigns can be monitored and adjusted instantly based on performance data to improve ROI.
• Potential Cost-Effectiveness: The auction environment can lead to efficient pricing based on the true market value of an impression.

Cons

• Complexity: The ecosystem involves multiple platforms (DSPs, SSPs, DMPs, Ad Exchanges) and requires expertise to navigate effectively. This is where a skilled Digital Marketing Company becomes invaluable.
• Brand Safety: Risk of ads appearing on inappropriate or low-quality websites or content if safeguards aren’t implemented properly.
• Ad Fraud: Potential exposure to non-human traffic (bots) generating fake impressions or clicks, wasting ad spend. Mitigation requires constant vigilance.
• Transparency Concerns: Sometimes it can be challenging to know exactly where ads are running or the breakdown of media costs versus tech fees (though transparency is improving).

Managing these cons is a key function of a proficient marketing agency.

Get Started With Programmatic Advertising

Ready to harness the power of Programmatic Advertising? Success starts with a clear strategy and often requires expert guidance. Here’s how to approach it:

1. Clear Objectives: What do you want to achieve? Brand awareness? Lead generation? Sales? Your goals dictate your campaign setup, targeting, and key performance indicators (KPIs).
2. Target Audience: Who are you trying to reach? Develop detailed audience personas based on demographics, interests, online behavior, and purchase intent. Leverage first-party data if available.
3. Realistic Budget: Programmatic Advertising can work with various budgets, but understand that testing and optimization require investment.
4. Choose Your Tech (or Partner): You can manage campaigns via self-serve DSPs, but this requires significant expertise. Alternatively, partnering with an experienced Digital Marketing Agency like Dallas SEO Dogs simplifies the process immensely.
5. Compelling Creative: Your ads need to capture attention and drive action. Test different formats (display, video, native) and messaging.
6. Monitor and Optimize: Programmatic Advertising is not “set it and forget it.” Continuous monitoring of performance data and making data-driven adjustments is crucial for maximizing ROI.

As a dedicated Digital Marketing Company based in Dallas, we specialize in helping businesses navigate the complexities of Programmatic Advertising. Our team leverages industry-leading platforms and data insights to build, manage, and optimize campaigns that deliver measurable results. We handle the technical intricacies, provide transparent reporting, and focus on achieving your specific marketing objectives, allowing you to reap the benefits without getting lost in the jargon.

The Automated Future of Ads

Programmatic advertising has fundamentally reshaped the digital advertising landscape, offering unprecedented efficiency, reach, and targeting capabilities. Understanding how does programmatic advertising work reveals a sophisticated ecosystem driven by data and automation, enabling businesses to connect with their ideal customers more effectively than ever before. While challenges like brand safety and transparency exist, the advantages are undeniable when campaigns are managed strategically. Embracing Programmatic Advertising is key to staying competitive in the modern marketing arena.

Ready to leverage the power of programmatic advertising for your Dallas business? Stop guessing and start getting results! Partner with Dallas SEO Dogs, your expert digital marketing agency, for comprehensive programmatic advertising management services designed to maximize your reach, engagement and ROI. Reach out today for a consultation and let our Digital Marketing Company craft a winning strategy for you!

The post How Does Programmatic Advertising Work? appeared first on Dallas SEO Dogs.

At Dallas SEO Dogs, we’ve seen firsthand how strategic adjustments can transform a campaign’s performance. Let’s dig into the essential steps to enhance your ROI and make the most of your advertising budget.

What Is Google Ads?

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.1 It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.2 Understanding what is Google Ads is the first step to leveraging its power. It allows you to reach potential customers at the precise moment they are searching for products or services like yours.

How To Calculate ROI In Google Ads

Before diving into optimization strategies, it’s essential to understand how to calculate your ROI in Google Ads. The basic formula is: (Revenue – Cost) / Cost x 100. This calculation provides a percentage that indicates the return on your advertising investment. 

For example, if you generate $5,000 in revenue from a $1,000 ad spend, your ROI is 400%. Tracking your ROI allows you to measure the effectiveness of your campaigns and identify areas for improvement.

How To Advertise On Google Ads To Improve ROI

Optimizing your Google Ads campaigns involves several key strategies. Let’s explore some of the most effective techniques to boost your ROI.

Quality Score

Your Quality Score is a crucial factor in determining your ad’s performance. It’s a metric that reflects the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower costs and better ad3 positions. Focus on creating relevant ad copy, using targeted keywords, and ensuring your landing pages provide a seamless user experience.

Negative Keywords

Negative keywords are terms that you exclude from your campaigns to prevent your ads from showing for irrelevant searches. This helps you refine your targeting and avoid wasting budget on clicks that are unlikely to convert. Regularly reviewing your search terms report and adding negative keywords is essential for maintaining campaign efficiency.

Ad Groups

Structuring your campaigns into tightly themed ad groups can significantly improve your ROI. Each ad group should focus on a specific set of keywords and ad copy. This allows you to create highly relevant ads that resonate with your target audience. Effective ad groups lead to higher click-through rates and better conversion rates.

Target Specific Audiences

Google Ads offers robust targeting options, allowing you to reach specific demographics, interests, and behaviors. Leverage these options to refine your audience and ensure your ads are shown to the most relevant users. This targeted approach can significantly improve your conversion rates and ROI. It’s important to know how to advertise to the specific audiences you want to reach with Google Ads.

A PPC agency can help you refine your targeting and execute effective campaigns. We at Dallas SEO Dogs serve as a Google Ads Management Company and Dallas PPC Company. We understand the local market and can tailor your campaigns to reach your target audience in the Dallas area. We provide Google Ads Management and PPC Marketing services to ensure your campaigns are optimized for success.

Increase Your ROI With Dallas SEO Dogs

Optimizing your Google Ads campaigns is essential for maximizing your ROI. By focusing on Quality Score, negative keywords, ad groups, and targeted audiences, you can improve your campaign’s performance and drive better results. We’re here to help you navigate the complexities of Google Ads and achieve your marketing goals.

At Dallas SEO Dogs, we believe in a data-driven approach to Google Ads management. We understand that every business has unique goals and challenges. That’s why we work closely with our clients to develop customized strategies that deliver results. Our team of experts stays up-to-date with the latest trends and best practices in Google Ads to ensure your campaigns are always performing at their best.

We focus on transparency and communication, providing regular reports and updates on your campaign’s performance. We believe in building long-term partnerships with our clients, and we’re committed to helping you achieve your marketing objectives.

Ready to improve your Google Ads ROI? Contact us at Dallas SEO Dogs today for a consultation and let us help you optimize your campaigns for success.

Frequently Asked Questions

Q. What is Google Ads?

Google Ads is an online advertising platform that allows businesses to display ads on Google Search and other websites.

Q. How do I calculate ROI in Google Ads?

The formula is: (Revenue – Cost) / Cost x 100.

Q. What is a Quality Score?

Quality Score is a metric that reflects the relevance and quality of your ads, keywords, and landing pages.

Q. Why are negative keywords important?

Negative keywords prevent your ads from showing for irrelevant searches, saving you money and improving targeting.

Q. How can a PPC agency help me?

A PPC agency can help you develop and manage your Google Ads campaigns, optimize for ROI, and stay up-to-date with the latest trends.

The post How To Optimize Google Ads For Better ROI appeared first on Dallas SEO Dogs.

Let’s walk through the process of setting up a Google Ads account and launching your first Google Ads campaign. We’ll demystify the world of pay-per-click (PPC) advertising and empower you to leverage this powerful tool to reach your target audience and achieve your business goals. 

Whether you’re a seasoned marketer or just starting, this guide provides a roadmap to creating effective Google Ads campaigns. We will also touch on the importance of partnering with professionals for more efficient management of your campaigns.

What Is Google Ads & How It Works

Google Ads is Google’s online advertising platform that allows businesses to display their ads on Google’s search results pages and other websites within its network. When users search for relevant keywords, Google Ads displays ads that match those terms. Advertisers bid on keywords, and the highest bidder’s ads are more likely to be shown. 

This system operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Google Ads is a highly targeted form of advertising, allowing you to reach potential customers who are actively searching for products or services you offer, and is one of the most effective ways of driving targeted traffic to your website and improving your online visibility.

How To Set Up A Google Ads Account

Creating a Google Ads account is the first step towards reaching your target audience. Follow these easy steps to get started with your Google Ads account:

Create a Gmail Account

If you don’t already have one, you’ll need to create a Gmail account. This account will be associated with your Google Ads account. Go to gmail.com and follow the simple instructions to set up your free email.

Sign Up For Google Ads

Navigate to the Google Ads website (ads.google.com). Click the “Start Now” or “Sign In” button. You’ll be asked to sign in with your newly created (or existing) Gmail account.

Add Business Info

Google will prompt you to provide information about your business. This typically includes your business name, website, and contact information. Be sure to enter accurate and up-to-date information.

Create Your First Ad (You Can Refine Later)

Google Ads guides you through the process of creating your first ad. This doesn’t have to be perfect at this stage, as you will refine the ad later when creating your first campaign. For now, try to get some text in the ad so you can continue the process of setting up your Google Ads account.

Set Up Billing Information

Enter your billing information to enable your Google Ads account to run ads once the campaign is set up. Google accepts various payment methods, so choose one that is convenient for you.

Launch Your First Campaign (Refine Later)

The platform will lead you through a streamlined campaign setup. As with creating your first ad, you can make changes to the campaign settings once you have completed the Google Ads account setup process.

How To Set Up A Campaign In Google Ads

Once your Google Ads account is set up, it’s time to create your first Google Ads campaign. A Google Ads campaign allows you to focus on specific marketing goals and allocate budgets appropriately. This is where you can leverage keywords to reach potential clients who are searching for what you have to offer. Let’s delve into creating a Google Ads campaign:

Pick Campaign Type

Google Ads offers various campaign types, each designed for specific objectives. Some common Google Ads campaign types include:

• Search: Ads appear on Google search results pages.
• Display: Ads appear on websites within Google’s Display Network.
• Video: Ads appear on YouTube and other video platforms.
• Shopping: Ads showcase your products directly in Google Shopping results.
• Performance Max: A goal-oriented campaign type that automates bidding, ad placement, and more across Google’s advertising channels.

Set Ad Schedule

Specify when you want your ads to run. You can choose to run them continuously or schedule them for specific days and times.

Specify Location & Language

Target your ads to specific geographic locations and languages to reach the most relevant audience.

Set Daily Budget

Determine how much you’re willing to spend on your campaign each day. Google Ads allows you to set daily budgets, giving you control over your advertising expenses.

Choose Bid Strategy

Select a bidding strategy that aligns with your campaign goals. Different bid strategies optimize for different outcomes, such as clicks, impressions, or conversions.

Manage Keywords

Keywords are the foundation of your Google Ads campaign. Research and select relevant keywords that your target audience is likely to search for. Effectively managing your keywords is crucial for the success of your campaign and will impact the cost of your campaign.

Tips

Here are a few tips to enhance the performance of your Google Ads Campaign:

• Keyword Research: Thorough keyword research is the cornerstone of a successful campaign. Invest time in identifying the most relevant and valuable keywords for your business.
• Ad Copy: Craft compelling ad copy that grabs attention and encourages clicks. Highlight the unique benefits of your products or services.
• Landing Page Optimization: Ensure your landing page is relevant to your ads and provides a seamless user experience. A well-optimized landing page can significantly improve your conversion rate.
• Regular Monitoring & Optimization: Continuously monitor your campaign’s performance and make adjustments as needed. Analyze your metrics, refine your keywords, and experiment with different ad copy to optimize your results.

Let The Experts At Dallas SEO Dogs Manage Your Google Ads

Managing a Google Ads campaign effectively requires time, expertise, and continuous monitoring. If you’re feeling overwhelmed or lack the resources to manage your campaigns in-house, consider partnering with a professional PPC management company. 

At Dallas SEO Dogs, we have a team of experienced PPC specialists who can help you create, manage, and optimize your Google Ads campaigns. We’ll handle everything from keyword research and ad copy creation to campaign monitoring and performance analysis. Focus on what you do best — running your business — and let us take care of your online advertising. Contact us today for a free consultation.

The post How To Set Up A Google Ads Account appeared first on Dallas SEO Dogs.

Let’s discuss some effective ways to increase your PPC conversion rates. We will cover topics such as keyword research, ad copy optimization, landing page optimization, and tracking and measurement.

What Is PPC Marketing?

PPC marketing is a type of digital advertising where you pay a fee each time someone clicks on your ad. These ads can appear on search engine results pages (SERPs), social media platforms, and other websites.

PPC marketing is a great way to drive traffic to your website and generate leads. However, it is important to optimize your campaigns to ensure that you are getting the most out of your investment.

How to Calculate PPC Conversion Rate

Your PPC conversion rate is the percentage of people who click on your ad and then take a desired action, such as making a purchase or filling out a form. To calculate your conversion rate, divide the number of conversions by the number of clicks.

For example, if you had 100 clicks and 10 conversions, your conversion rate would be 10%.

What Is a Good PPC Conversion Rate?

A good PPC conversion rate varies depending on many factors, such as your industry, your target audience, and your ad campaigns. However, a general benchmark is a conversion rate of 2-5%.

If your conversion rate is below this benchmark, there are several things you can do to improve it.

How to Increase Your PPC Conversion Rate

There are some things you can do to increase your PPC conversion rate. Here are a few tips:

Do your keyword research. Make sure you are targeting the right keywords.

Optimize your ad copy. Your ad copy should be clear, concise, and persuasive.

Improve your landing pages. Your landing pages should be relevant to your ad copy and easy to navigate.

Track and measure your results. Track your conversion rates and make adjustments to your campaigns as needed.

Keyword Research

Keyword research is essential for any PPC lead generation or marketing campaign. You need to make sure you are targeting the right keywords to reach your target audience. There are many tools you can use for keyword research, such as Google Keyword Planner and SEMrush.

When doing keyword research, you should consider the following factors:

• Search volume: The number of people searching for a particular keyword.
• Competition: The number of advertisers bidding on a particular keyword.
• Relevance: How relevant the keyword is to your business.

Optimize Your Ad Copy

Your ad copy is one of the most important elements of your PPC campaign. It is the first thing people will see when they see your ad.

Your ad copy should be clear and concise. People should be able to understand what you are offering at a glance. It should be persuasive, motivating people to click on your ad. And finally, your copy should be relevant to your target keywords.

Landing Page Optimization

Your landing page is the page that people will be taken to after they click on your ad. It is important to make sure your landing page is optimized for conversions.

The landing page should be:

• Relevant to your copy: People should go to a page that’s relevant to what they clicked.
• Easy to navigate: People should be able to find what they are looking for easily.
• Clear Call to Action (CTA): People should be clear on what you want them to do.

Tracking and Measurement

It is important to track and measure your results to see what is working and what is not. You can track your results using Google Ads and Google Analytics.

You should track the following metrics:

Conversion rate. The percentage of people who click on your ad and then take a desired action.

Cost per conversion. The average cost of each conversion.

Return on ad spend (ROAS). The amount of revenue you generate for every dollar you spend on advertising.

Additional Tips for Increasing PPC Conversion Rates

Here are some additional tips for increasing your PPC conversion rates:

• Use negative keywords. Negative keywords are keywords that you do not want your ads to show up for.
• Use ad extensions. Ad extensions can help you improve your ad’s visibility and click-through rate.
• Use retargeting. Retargeting allows you to show ads to people who have previously visited your website.
• A/B test your ads. A/B testing allows you to compare different versions of your ads to see which performs best.

Call on the Dallas SEO Dogs for Your PPC Campaign

If you need help with your PPC campaigns, you can contact Dallas SEO Dogs. We are a digital and PPC marketing agency that specializes in PPC management. We can help you create and manage effective campaigns that will drive results and get you the PPC leads you’re looking for. Contact Dallas SEO Dogs today to learn more about how we can help you increase your PPC conversion rates.

FAQ’s

Q: What is a good PPC conversion rate?

A good PPC conversion rate varies depending on several factors, but a general benchmark is 2-5%.

Q: How can I track my PPC conversion rates?

You can track your conversion rates using Google Ads and Google Analytics.

Q: What are some mistakes that can hurt my PPC conversion rates?

Some common mistakes include not doing keyword research, not optimizing your ad copy, and not having a clear call to action on your landing pages.

Q: What are some of the benefits of using PPC marketing?

Some benefits of PPC marketing include that it can be a fast and effective way to drive traffic to your website, it is highly targeted, and it is measurable.

Q: What are some of the challenges of using PPC marketing?

Some challenges of PPC marketing include that it can be expensive, it can be competitive, and it can be time-consuming to manage.

The post Effective Ways To Increase PPC Conversion Rates appeared first on Dallas SEO Dogs.

But fear not! This comprehensive guide will navigate you through the labyrinth of PPC terminology, ensuring you’re equipped to make informed decisions and achieve your marketing goals. Read along to discover everything you need to know about PPC — and how to make it count.

1. PPC (Pay-Per-Click)

Let’s start with the basics. PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO or other methods.   

2. Keywords

In the realm of PPC, keywords (sometimes also called keyphrases; the terms are used interchangeably by most) are what people type into search engines when they’re looking for information, products, or services. Your PPC campaigns revolve around selecting the right keywords: those that are relevant to your business and have a high search volume.   

3. Search Volume

Search volume refers to the average number of times a particular keyword is searched for within a specific period. Higher search volume keywords generally indicate greater potential reach but may also come with increased competition and cost.

4. KW Mentions

KW Mentions simply stands for “Keyword Mentions.” It signifies the number of times a specific keyword appears within your ad copy, landing page, or other relevant content.

5. PPC Marketing

PPC Marketing comprises the entire process of planning, creating, managing and optimizing PPC campaigns to achieve specific marketing objectives.

6. PPC Marketing Agency

A PPC Marketing Agency specializes in providing PPC services to businesses. They typically have a team of experts who can handle all aspects of your PPC campaigns, from keyword research and ad creation to bid management and performance analysis.

7. Pay-Per-Click Advertising

Pay-Per-Click Advertising is synonymous with PPC. It highlights the core principle of this advertising model, where you pay only when someone clicks on your ad.

8. Paid Search

Paid Search refers to the advertisements that appear at the top or bottom of search engine results pages (SERPs). They’re triggered by specific keywords and labeled as “sponsored” or “ad.”   

9. Paid Search Marketing

Paid Search Marketing encompasses all activities related to creating, managing, and optimizing paid search campaigns.

10. Paid Search Agency

Similar to a PPC Marketing Agency, a Paid Search Agency specializes in managing paid search campaigns for businesses. They help you achieve visibility on SERPs and drive targeted traffic to your website.

11. Impression

An impression occurs each time your ad is displayed on a search engine results page or other online platform. It doesn’t necessarily mean someone clicked on your ad, only that it was shown.

12. Click-Through Rate (CTR)

CTR is the percentage of people who click on your ad after seeing it. A high click-through rate indicates your ad is relevant and compelling to your target audience.   

13. Conversion

A conversion is a desired action a user takes on your website after clicking on your ad. This could be making a purchase, filling out a form or subscribing to a newsletter.

14. Conversion Rate

Conversion rate is the percentage of ad clicks that result in a conversion. It’s a key metric for measuring the effectiveness of your PPC campaigns.

15. Cost Per Click (CPC)

CPC is the amount you pay each time someone clicks on your ad. It can vary depending on factors like keyword competition, ad quality and your bidding strategy.

16. Cost Per Acquisition (CPA)

CPA is the average cost you pay for each conversion. It’s calculated by dividing your total ad spend by the number of conversions.

17. Quality Score

Quality Score is a metric used by search engines like Google to assess the relevance and quality of your ads and landing pages. A higher Quality Score can lead to lower CPCs and better ad positions.   

18. Ad Rank

Ad Rank determines the position of your ad on the SERP. It’s influenced by your bid amount and your Quality Score.

19. Ad Group

An ad group is a collection of related keywords and ads within a PPC campaign.

20. Campaign

A campaign is a collection of ad groups that share a common budget, targeting settings and other parameters.

21. Landing Page

A landing page is the specific page on your website that users are directed to after clicking on your ad. It should be relevant to the ad and optimized for conversions.

22. Bid

A bid is the maximum amount you’re willing to pay for a click on your ad.

23. Bidding Strategy

A bidding strategy is the approach you take to determine your bids. There are various bidding strategies available, such as manual bidding, automated bidding, and target CPA bidding.

24. Ad Extensions

Ad extensions are additional pieces of information that can be added to your ads, such as phone numbers, location information or site links. They can improve your ad’s visibility and click-through rate.   

25. Remarketing

Remarketing Ads is a strategy that allows you to target ads to people who have previously visited your website or interacted with your brand.

26. Display Network

The Display Network comprises the websites, apps and videos where your ads can be displayed. It offers a wider reach than search ads but typically has a lower click-through rate.

27. A/B Testing

A/B testing involves creating two versions of an ad or landing page and comparing their performance to see which one performs better.

28. Ad Copy

Ad copy is the text that appears in your ad. It should be compelling and include a clear call to action.

29. Call to Action (CTA)

A CTA is a phrase or button that encourages users to take a specific action, such as “Shop Now” or “Learn More,” or maybe something longer, evoking your site or business.

This is an example of a call to action:

Let Dallas SEO Dogs Handle Your PPC Campaign

Navigating the world of PPC doesn’t have to be overwhelming. By familiarizing yourself with these key terms, you’ll be well on your way to mastering this powerful advertising channel. Remember, PPC is a dynamic field, so continuous learning and adaptation are essential.

Ready to take your PPC campaigns to the next level? Dallas SEO Dogs is here to help. Our team of experts can guide you through every step of the process, from keyword research to ad optimization. Contact us today for a free consultation and let’s unlock the full potential of PPC for your business.

The post PPC Terms You Need To Know appeared first on Dallas SEO Dogs.

Paying Per Click

PPC, or pay-per-click, is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than attempting to “earn” those visits organically through search engine optimization (SEO). 

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.   

The Big Picture

PPC marketing encompasses the strategic planning, execution, and optimization of paid advertising campaigns across various platforms. The primary goal is to drive targeted traffic to your website, generate leads, and boost conversions. Whether you’re a budding entrepreneur or a seasoned business owner, PPC marketing offers a flexible and scalable approach to achieving your online objectives.

PPC Marketing Benefits

Instant Visibility

Unlike SEO, which takes time to yield results, PPC delivers immediate exposure. Your ads can appear at the top of search engine results pages (SERPs) within hours of launching a campaign, ensuring your brand gets noticed.

Targeted Reach

PPC allows you to laser-focus your advertising efforts. You can target specific demographics, geographic locations, interests, and even devices, maximizing the relevance of your ads and improving your return on investment (ROI).

Measurable Results

PPC provides comprehensive data and analytics, allowing you to track every click, impression, and conversion. This level of transparency empowers you to refine your campaigns and make informed decisions based on real-time performance insights.

Cost Control

You have complete control over your PPC budget. You can set daily or monthly limits, ensuring you never overspend. The pay-per-click model means you only pay when someone interacts with your ads, making it a cost-effective advertising solution.

Brand Awareness

Even if users don’t click on your ads, repeated exposure can significantly enhance brand recognition and recall. PPC helps you establish a strong online presence and build trust with your target audience.

PPC Management Services

While PPC offers a plethora of benefits, navigating the complexities of campaign management can be daunting. PPC management services provided by experienced professionals can alleviate the burden and ensure your campaigns deliver optimal results. These services typically include:

Keyword Research: Identifying the most relevant and high-performing keywords for your campaigns.

Ad Creation: Crafting compelling ad copy and visuals that capture attention and drive clicks.

Landing Page Optimization: Ensuring your landing pages provide a seamless user experience and encourage conversions.

Bid Management: Strategically adjusting bids to maximize visibility and ROI.

Performance Tracking and Reporting: Monitoring campaign performance and providing detailed insights.

Choosing The Right PPC Agency

PPC is a dynamic and indispensable tool in the digital marketer’s arsenal. Its ability to deliver instant visibility, targeted reach, and measurable results makes it an attractive option for businesses of all sizes. By leveraging the power of PPC marketing and partnering with a reputable PPC agency, you can unlock new opportunities for growth and achieve your online marketing goals.

Remember, success in PPC requires ongoing optimization and adaptation. Stay abreast of the latest trends, experiment with different strategies, and never stop learning. With dedication and the right approach, PPC can propel your business to new heights in the competitive digital landscape.

Selecting the right PPC agency is paramount to the success of your paid advertising efforts. Look for an agency with a proven track record, a deep understanding of your industry, and a commitment to transparency and communication. Consider factors such as their experience, expertise, client testimonials, and pricing structure before making your decision.

Dallas SEO Dogs, a leading digital marketing agency, specializes in providing comprehensive PPC management services. Our team of experts can help you develop and execute effective PPC campaigns that drive results. Contact us today to learn more about how we can help you achieve your online marketing objectives.

The post What Is PPC? appeared first on Dallas SEO Dogs.

In this guide, we’ll break down everything you need to know about Performance Max campaigns, from understanding the basics to exploring expert tips on maximizing their potential.

What Are Performance Max Campaigns?

Performance Max (PMAX) campaigns represent a goal-based campaign type within Google Ads. 

Powered by advanced machine learning, these campaigns skillfully tap into your product feeds and creative assets. This allows them to dynamically generate and display ads across virtually all corners of Google’s remarkably vast network. Here’s a breakdown of the channels they cover:

Search. Your ads can appear prominently alongside traditional text-based search results when people search for terms relevant to your products or services.

Display. Eye-catching image and video ads are woven into relevant websites, apps, and videos across the Google Display Network — a massive collection of online destinations.

YouTube. Engage potential customers with video ads strategically placed before, during, or after YouTube content, reaching a massive, actively engaged audience.

Discover. Your ads can find a home in the personalized Discover feed within the Google app, surfacing your offerings to users based on their interests and browsing history.

Gmail. Ads can reach users directly within their Gmail inbox, often displayed in visually appealing formats tailored to fit alongside personal and promotional emails.

Maps. When people search for businesses or navigate within Google Maps, your ads can appear, boosting your visibility for location-based searches.

The goal of PMAX is singular: drive conversions based on your defined objectives (e.g., sales, leads, website traffic). Google’s algorithms do the heavy lifting, optimizing your campaigns in real-time to reach your target audience at just the right moment.

Performance Max campaigns offer an unmatched opportunity to place your products or services in front of the right people at the right time – regardless of how they are interacting with Google’s diverse range of platforms.

How Do Performance Max Campaigns Work?

Performance Max Campaigns function as a goal-oriented, highly automated solution for your Google Ads.  Let’s dive into the way they operate:

1. You Lay the Foundation

The process starts with you providing a few essential ingredients:

• Budget: Establish the amount you’re willing to spend on the campaign.
• Goals: Clearly define the conversions you want: sales, lead generation, store visits, etc.
• Creative Assets: Supply a rich variety of engaging images, videos, headlines, descriptions, and your business logo.

2. Google Takes the Wheel

Google’s robust machine learning algorithms step into the driver’s seat, leveraging your provided assets and data for dynamic ad creation and audience targeting.

• Dynamic Ad Creation: The system intelligently assembles different combinations of your text, images, and videos to create the most relevant and compelling ads.
• Format and Placement Mastery: It determines optimal ad formats (text, display, video, etc.) and the most promising placements across Google’s vast network (Search, YouTube, Discover, etc.).
• Audience Targeting: The AI pinpoints the users most likely to convert, using factors like demographics, interests, and search history.

3. Relentless Optimization

This isn’t a “set it and forget it” campaign. Google’s AI works tirelessly behind the scenes:

• Data Analysis: The system continuously analyzes performance metrics, learning what works and what doesn’t.
• Bid Adjustments: It tweaks your bids in real-time to find the most cost-effective ways to achieve your goals.
• Targeting Refinement: The AI fine-tunes its audience targeting to deliver your ads to the people most likely to engage.

In short, Performance Max campaigns prioritize your desired results and entrust Google’s powerful automation to find the best channels, ad formats, target audiences, and bidding approaches to drive those results efficiently.

Pros & Cons of A PMAX Campaign

As with any advertising strategy, it’s good to be aware of both the upsides and potential drawbacks of Performance Max campaigns:

PRO

Maximum Reach

With a single campaign, you can effortlessly unlock a vast array of advertising placements across Google’s expansive network. This translates to unparalleled potential exposure for your brand.

Data-Driven Performance

Google’s sophisticated AI algorithms work tirelessly to identify the most promising audiences, optimize bids, and refine ad formats. This data-fueled approach aims to maximize conversions and deliver the best possible return on your investment.

Simplified Management

You’ll spend less time on the nitty-gritty aspects of campaign management. Instead of setting up and adjusting individual campaigns for each channel, the automation handles much of the heavy lifting, freeing up your time for higher-level strategic thinking.

CON

Limited Control

By handing the reins to Google’s AI, you inevitably sacrifice a degree of control. You won’t have granular control over precise keyword targeting, placement choices, or the exact appearance of your ads.

Transparency Issues

The “black box” nature of machine learning means that the inner workings of these campaigns aren’t always transparent. This can make it more challenging to pinpoint exactly why certain ads perform well, while others don’t.

Potential Cost

It’s vital to keep a close eye on your budgets, as costs can escalate if not monitored carefully. The automated bidding system may sometimes spend more aggressively than you intended to secure conversions.

The success or failure of a Performance Max campaign often depends on factors like the quality of your creative assets, how well-defined your conversion goals are, and whether you have the knowledge to interpret data and guide the ongoing optimization. If you are a control-oriented advertiser or have very specific niche targeting in mind,  PMAX might not be the perfect fit.

Performance Max is a powerful tool in the PPC toolbox but it’s important to understand its strengths and limitations. Carefully assess these pros and cons in light of your specific business needs and your overall marketing strategy.

Boost Your Performance to the Max with SEO Dogs

If you’re eager to give PMAX a try, keep these best practices in mind:

1. Clear Goals: What do you want to achieve (online sales, lead gen, email)?
2. High-Quality Assets: Provide good images, videos, and text for the system to work with.
3. Smart Bidding: Let Google’s automation optimize toward your conversions.
4. Patience is Key: It takes time for the algorithms to learn and yield the best results.

While the setup of a PMAX campaign might seem simple, maximizing its potential takes experience and insight. That’s where partnering with a knowledgeable Dallas PPC company like SEO Dogs comes in.

Our PPC management services specialists understand the nuances of Google Performance Max campaigns. We’ll not only help you set up and monitor your Google Ad campaigns, but also provide data-driven analysis and ongoing strategic adjustments.

Want to boost your online visibility, lead generation, and return on ad spend? Reach out to the Dallas SEO Dogs today to supercharge your PPC marketing efforts with PMAX.

The post Your Guide To Performance Max Campaigns appeared first on Dallas SEO Dogs.

Ad campaigns are an essential part of any search engine optimization (SEO) strategy; any disapproval can result in hiccups that impact your site’s rankings.

As our second half of ad disapproval 101, we’re here to help you correct your ads, dispute disapprovals, and ensure a fair Google review.

Let’s dig deeper into getting past ad disapprovals and how you can make your ads work for your brands.

Why Should You Fix Your Google Ads?

Fixing your disapproved Google ads is essential to keeping your Google Ads account in good standing and preventing a costly suspension.

In June 2022, Google announced an update that would enforce a three-strike system against brands that endure repeat Google Ad disapprovals.

How does the three-strike policy work? A first offense gets your Google Ads account a warning. If the same content violation occurs, the first strike hits your account with a 3-day temporary hold. A second strike brings a 7-day temporary hold. If Google detects no further issues, the account is in good standing.

Finally, Google suspends your account if you’ve violated the same policy a third time. 

How Do You Know Google Disapproved Your Ad?

After creating and running ads for a current campaign, you always want to check that Google approved the ads. Failure to do so only costs your brand a lot of wasted time and money.

When periodically checking the status of your ads on your Google Ads account, you want to check the “status” column of the ads you’ve submitted.

If the status is “disapproved” or “eligible (limited),” Google support states your ad is likely unable to run.

2 Ways to Fix Your Google Ad Disapprovals

Regarding fixing Google Ad disapprovals, there are two ways to do so; editing your ad and going through Google’s appeal process. Let’s take a closer look at how you can approach each disapproval fix.

Edit Your Ad

The first plausible solution to getting an ad out of a disapproved state is to make the necessary edits that put it in good standing. Editing and resubmitting the ad forces another review and gets your ad in front of audiences faster.

Start by Looking at What Went Wrong

To find out which Google policy your ad violates, hover your cursor over the status of your ad. The status will display the violation. Aside from the offense, Google will also provide information regarding fixing the ad’s content.

At that point, your team can work through necessary edits and resubmit your ads for approval. Some of the most critical revisions to look out for are:

• Misspellings and grammatical errors
• Changes to your ad’s destination URL
• Headline adjustments
• Ad description adjustments

The Appeal Process

The second way to work towards getting your ad approved is through the appeal process. If you believe Google wrongfully disapproved your ad, it’s possible to dispute Google’s decision.

Note that even if you’ve edited the ad, you’ll have to submit an appeal to alert Google you’ve made changes and the ad is ready for another review.

When you dispute your disapproved ads, you can appeal:

• Ads in a specific ad group
• Ads in an affected ad campaign
• Affected ads throughout your account

After submitting your dispute or revision, Google should respond or approve your ad within 1 to 2 business days.

What If Google Denies Your Appeal?

Google Ads has hundreds of policies that users must follow. Yet, most ad approvals go through an automated system, and it’s possible for Google policy checkers, both automatic and manual, to make mistakes.

Thus, if Google denies your appeal and you believe your ad to be in good standing, it’s time to reach out to a Google representative.

How to Work With a Google Representative

If you have any issues with your manual appeal or questions about your ad disapproval, a Google Ad rep can help! 

Reaching out through Google Ad’s support number, email, or chat can connect you with a Google Ad rep that can navigate you through the disapproval remediation process.

When you reach out to your Google Ads rep, you’ll need as much information about the accounts and disapprovals as possible.

During your conversation with your Google rep, have the following information on hand:

• The affected ad campaign
• The affected ad group
• Details about your industry and third-party verification of your services
• Details surrounding any edits or former disputes you’ve made regarding disapproved ads

After your conversation, your rep will provide you with a case number you can use as future reference if further disapprovals occur.

Ready to Create Google Compliant Ads? Dallas SEO Dogs can Help

Even after our series, if Google ad disapprovals are a problem for your brand, it may be time to turn to a professional for ad campaign management. At Dallas SEO Dogs, our team of SEOs can help you create ads that meet Google standards.

Aside from successful ad campaigns, our team can help you manage your brand’s total SEO strategy. From onsite optimization to original content creation, our digital marketing expertise can get your ads in front of audiences and your site ranking.

Contact us today to schedule your free consultation with a member of our team.

The post Ad Disapproval 101 Pt 2: How to Fix Your Ad Disapprovals appeared first on Dallas SEO Dogs.

Google Ads are an excellent way to utilize your budget to attract user attention and gain engagement and overall sales. From targeting ads to specific demographics to helping you control the cost-per-click on coveted keywords, Google Ads can be a game-changer for your PPC.

That is until they’re not.

Unfortunately, Google quickly hands out ad disapprovals, and brands must look inwards and find out where they went wrong and how they can get their ads making money again.

Join us for our two-part look into ad disapproval. First, we’ll explore why Google could disapprove of an ad. Then in our next post, we’ll help you dig yourself out of a strategic hole.

Welcome to ad disapproval 101!

10 Reasons Your Google Ads Are Getting Disapproved

1. Grammar and Spelling Errors

Google constantly strives to provide audiences with a streamlined yet professional search experience. Thus, it has some pretty strict grammar and spelling qualifications regarding which ads it approves.

If Google recently rejected an ad, review it first for any missed typos or misspellings. That could be the (hopefully) biggest reason behind the disapproval.

2. Excessively Gimmicky Language

Before you publish any ad, remember that Google takes its professionalism seriously. Gimmicky language isn’t tolerated and will likely lead to a disapproved ad. 

Some examples of gimmicky writing styles that Google looks down on include the following:

• Several exclamation points in a row
• Unconventional punctuation
• Odd spacing
• The use of symbols to replace letters
• Short-phrase text speak (i.e., “u” vs. “you”)

3. Unethical Advertisements

Google is an entity that holds ethics in high regard. So. if you review a paid ad and feel like it’s got a harmful or unethical message, the chances are Google will agree and offer you swift disapproval.

Some unacceptable content guidelines include services that promote unethical behavior, discriminatory/hateful content, and ads that promote illegal or unethical products.

4. Misleading Content

Misleading content isn’t clever. In Google’s eyes, it’s malicious and is one of the leading causes of disapproval. Ensure your ad leads to the content it promotes, doesn’t offer false promises, and doesn’t open up users to privacy attacks.

In fact, at this point, it should be commonplace for any site to have a privacy policy that protects users’ data. If your site doesn’t have one and you feel like your ads have been consistently excellent, this could be the root of your disapproval problem.

5. You’ve Ignored Technical Requirements

Google’s technical requirements for paid ads are essentially the law of the land if you want your ads to get approved. Your ads should always follow Google’s latest parameters regarding an ad’s body description length, headlines, and links. 

Ignoring these requirements will result in ad disapproval.

Here are the latest 2022 parameters:

• Your ad’s display URL must link to the same destination URL, even though those links themselves don’t have to be identical
• Current ad headline requirements are a minimum of 3 lines. Your ad can have a maximum of 15
• Your ad description can have a maximum of 90 characters

6 .Unnatural Capitalization

In social media, it’s enticing to emphasize certain words in “all caps” to garner audience attention.

However, capitalization use is extremely stringent regarding Google Ad approval. Abusing capitalization against Google’s standards will result in rejection. 

Also, your ad must adhere to Google’s common capitalization standards, like capitalizing the first letter of proper nouns and avoiding the capitalization of non-proper nouns. This leads back to the grammar and spelling issue but still holds up as a single way your ad can get disapproved.

7.“Click Here” CTAs

Your ad’s CTAs should have a specific CTA that gives users actionable direction. CTAs like “subscribe now” and “shop today” let users know exactly what they’re getting into when they click on a link.

A CTA that thinks it’s enticing but only says “click here” sets off red flags, and Google will deem it a trick click.

8. Bullet Points and Numbered Lists

Bullet points and lists can be a great way to get your content across to readers, but it’s no way to get your ads approved.

Google standards require that all ads contain text that reads in a single line. So, if you have a great listicle you’d like to share, just make sure your relevant ad’s destination points to the specific content.

9. Landing Page Issues

If the link you provide in your ad leads to a landing page riddled with issues and errors, this will impact your ad’s approval. Some of the most significant page issues that could lead to rejection include the following:

• HTTP error codes
• The page isn’t live
• The page shows up under construction
• It isn’t mobile-friendly

10. Copyright Infringement

If your ad includes illegal use of another person’s body of work or trademark, it’s at risk for disapproval. In instances of copyright infringement, it is the copyright owner or a legally authorized party’s responsibility to report a breach. 

From there, Google will take the necessary action to remove the unlawful ad. If your brand has unknowingly infringed on the rights of another person’s work and ads have run smoothly until now, the copyright owner may have caught wind and filed an infringement notice.

Need Your Google Ads to Start Getting the Green Light? Dallas SEO Dogs can Help!

If you think you’ve committed some of these Google Ad “crimes” but don’t know if you have the time or expertise to fix your ads and create new, approved copy, Dallas SEO Dogs can help.

Our team of experienced SEOs can help you navigate the ins and outs of ad disapprovals, content creation, and more! Stay tuned for our follow-up next week about the steps you can take to get your ads approved again!

 Contact us today to schedule your free consultation with a member of our team.

The post Ad Disapproval 101 Pt 1: 10 Reasons Why Your Google Ads Are Getting Disapproved appeared first on Dallas SEO Dogs.